HealthSTAR Communications Inc. - The Wright Resource


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Centron Fanizzi Associates Healthstar Public Relations Health Management Solutions LehmanMillet Leverte Associates Optima Educational Solutions Optima Solutions Photosound Practice Therapeutics SCS Healthcare Marketing The Wright Resource


Strategic Planning Pre-Launch, Launch and Post-launch Marketing Plan Development and Implementation Medical Education Strategy				Experienced in “managing issues and shaping opinions”, “conditioning the market”, and “creating a context for launch” Competitive Intelligence KOL identification and development New-product assessment



Proto-KOL™ a custom web-based, rules and evidence-driven tool that identifies KOLs based on what they have participated in and accomplished in the past while tracking changes over time. Identifies connections and collaborations among thought leaders as well. Helps prospectively identify appropriate KOLs for specific assignments. Useful in identifying potential emerging KOLS. SmartPort™ is a customized service that provides properly structured competitive and market intelligence delivered through a secure internet site. The system is designed to capture, filter, categorize, analyze, summarize, and deliver accessible actionable information in a simple concise format that provides brand teams the necessary information to make strategic and operational decisions. It turns data into knowledge and helps brand teams build brands and take share



Served as outsourced VP of Marketing for an emerging imaging company (2-year stint) Brought new drug delivery technologies to market (all scientific, promotion, and marketing materials, as well as personal introductions to potential drug development customers). Multiple managed-care consulting assignments for large pharma emerging brand teams. Reorganized client company to become OIG, ACCME, and PhRMA compliant and developed all compliance training, testing, and documentation. Trained marketing and sales teams to increase product sales 150%. Developed proprietary service products that facilitate communications among global brand teams and aid in information sharing.

The Wright Resource, LLC
8 Wright Street
Westport, CT 06880
Telephone: (203) 221-4612
Fax: (203) 221-4613

Steve Hume, President
E-mail: shume@thewrightresource.com