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Full-service healthcare marketing communication company providing innovative relationship-based programs designed to enhance brand image and increase market share. |
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- Highly experienced marketing professionals involved in day-to-day operations
- Intimate understanding of the healthcare market and brand challenges
- Unparalleled client and thought-leader relationships
- Commitment to developing quality branded programs that are executable
- Pre-event planning that results in cost-effective program development
- Experts in “field friendly” tactical programs with an in-depth understanding of:
- Reducing sales-force involvement in logistical planning
- Increasing sales-force focus on value-added education and promotional messaging
- Clinical content development
- International capabilities
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- Designed, branded, and executed a highly innovative “learn-by-teaching” program proven to develop high prescribers and brand advocates
- Conceived and created an evidence-based program that has helped double sales of a hospital-based product with little sales support in a flat market
- Conceptualized and implemented a thought-leader field marketing program customized to individual territories and designed to drive local market share
- Developed adaptive, flexible, and Web-enabled databases designed for speaker contracting, calendar management and individual customer needs
- Designed and implemented a single-sponsored “Diabetes Summit” that has been compared to an annual society meeting in terms of educational and scientific content, national and international speakers, logistics, staging and attendance.
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- SCS Healthcare Marketing is one of the largest providers of promotional and educational teleconferences for the pharmaceutical industry, with more than 600,000 one-hour message deliveries to date
- Embraced the “On Demand” teleconference concept that can produce millions of minutes of quality detail time
- Successfully implemented more than 325 national and regional medical symposia over the past 2 years
- More than 30,000 thought-leader-led “Field Level Marketing” dinner/lunch programs completed over the past year, impacting over 185,000 healthcare providers
- Managed several large pharmaceutical companies’ speakers bureaus from content development through field-level logistical execution
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©2007-2010 HealthSTAR Communications, Inc. |
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