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  • Are you a brand marketer being challenged in today’s industry environment?
  • Is it tougher and tougher to create a strategy that sets your brand and company apart from your competitors?
  • Does your brand treat a chronic disease that’s under-diagnosed, misdiagnosed, or under-treated?
  • Is your brand a self-injectable medication that requires the patient to be educated not only on the product, but also on self-management skills for a chronic disease?
  • Marketing pharmaceuticals, biopharmaceuticals, and even some medical devices today can be extremely challenging. Competition is tough for many chronic diseases. Compliance to industry regulations is a non-negotiable these days. Sales efforts are not producing the results they did just a few years ago. To be successful in today’s market, an innovative solution is required.

Case Study:
Improving the Management of Patients with Diabetes in Primary Care Practices:

Our national team of Certified Diabetes Educators deployed for a top tier pharmaceutical company is working with over 6,000 primary care practices to help them and their staff improve the management of patients with diabetes according to nationally, recognized standards of care.

A consistently successful track record of developing and implementing novel clinical educator teams across multiple implementations that have been helping customers achieve their business objectives.

Design

  • Leveraging the significant experience of the Practice Therapeutics management team.
  • Designing solutions to your fit specific business needs.
  • Focusing on your brand’s strategy while ensuring that providers and their staff have tools to improve patient care.
  • Utilizing a comprehensive 9-step process to ensure your project’s success.

Implementation

  • Deploying an experienced management team for your project.
  • Recruiting Clinical Educators with the appropriate clinical pedigree.
  • Developing comprehensive training to ensure competencies are achieved and validated.
  • Identifying metrics to link actions with desired results.
  • Setting measurable goals that are monitored daily in the field.

Execution

  • Creating structured communications pathways between both organizations to drive tactical implementation.
  • Providing daily monitoring of performance metrics to ensure project goals are achieved.
  • Using proactive project management that understands the evolution of these projects and anticipates change.

Clinical Educator teams working with the physician and staff to create paradigm shifts in how providers practice medicine.

More and more companies are looking for viable ways to enhance their sales and marketing efforts that still meet PhRMA and OIG compliance. If you would like to discuss how Practice Therapeutics™ can support your sales and marketing efforts while improving patient care, please call or email us.

Practice Therapeutics™
700 Alexander Road, Suite 104
Princeton, NJ 08540
Telephone: (908) 963-8821
Fax: (908) 995-0433 

John Beriont, President/CEO
Email address: john.beriont@practicetherapeutics.com

  
   
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