HealthSTAR Public Relations (HSPR) is a full-service agency dedicated solely to health care, medical and pharmaceutical communications for consumer and professional audiences.

HSPR is part of the HealthSTAR Communications network, one of the largest health care marketing services networks in the industry.

HSPR’s mission is to significantly improve the effectiveness and efficiency of health care communications, offering a full range of marketing services to reach and communicate with all of the stakeholders in health care: providers, consumers, purchasers and managers.

HSPR uses strategic media relations to measurably enhance corporate image and increase brand “share-of-voice” in connection with clinical, regulatory and marketing milestones, and in coordination with medical education, promotion and direct-to-consumer advertising. HSPR also works in non-pharmaceutical sectors, such as consumer health products, devices/diagnostics, associations, biotechnology, managed care, and medical/research institutions.

Broadcast, Print and Internet Media Placement; Celebrity Endorsements; Clinical Trial Recruitment PR; Community Outreach; Constituency Coalitions/Relations; Corporate/Financial Communications; Data Publicity; Direct-Response Guerrilla PR; Editorial Services; FDA Advisory Committee Hearings; Grassroots Programming; Media Research and Competitive Intelligence; Media Speakers Bureaus; Meeting Planning & Special Events; Message/Media Training; National Media Tours; Patient Testimonials; Production and Creative Services; Public Service Campaigns; Regulatory Milestones; Sales Force PR; Satellite Tours, Sponsorship Symposia/Seminars; Strategic Counsel and Video Production/Design.

The HealthSTAR PR team’s methodology is based on the experience of seasoned professionals who have collectively launched and managed campaigns for more than 40 brands in primary care, specialty care and orphan drug categories. Our earned media outcomes yield measurable results, including:

• FDA approval coverage exceeding $200 million in advertising equivalency and 25% unaided positive consumer awareness at launch through PR alone
• Brand PR media tours involving 150 physicians and patients in top 100 markets
• Accelerated clinical-trial enrollment (outpacing same-category competitors)
• Regulatory approvals in controversial markets
• Sales results

• Aligned communications strategies to secure consistent brand-attribute messaging in “paid” and “non-paid” media
• Fully integrated brand communications model to cost-effectively leverage marketing investments in clinical trials, medical education, promotion and DTC advertising…applying “irresistible force” at critical points of change
• Synchronized multidisciplinary national and regional spokespeople to support lifecycle milestones
• ROI measurement systems for advertising equivalencies, message delivery, and awareness impact
• Proprietary competitor monitoring and database collection